Luxury fishing charters
DreamWork Sportfishing
A luxury Costa Rica charter site in Bricks, with package comparisons, a trip-report blog and local SEO.
Web design studio · South Florida
Building your vision, one pixel at a time.
PixelSlasher designs and builds fast, accessible WordPress sites for small businesses, with search planned in from the first sketch. You work with me directly, start to finish.
Luxury fishing charters
DreamWork Sportfishing
Streetwear e-commerce
Curbcutters Unlimited
Mental health practice
James Roberts Mental Wellness
Fishing charters
Badfish Charters Tampa
Real estate
Ryan Realty Group20+ years
designing for the web
100s
of projects shipped
1 business day
to hear back from me
0 hand-offs
the person on the call writes the code
Selected work
Proof, not promises.
Streetwear e-commerce
Curbcutters Unlimited
A disability-owned streetwear store in WooCommerce, tested with keyboards and screen readers from product page to checkout.
Mental health practice
James Roberts Mental Wellness
A Florida telehealth therapy practice site that feels human and handles privacy carefully.
What I build
Your vision is my mission.
Websites that work
Custom web design
Design grounded in how your customers decide, not whatever is trending this week.
- Strategy & sitemap
- Custom design system
- Copy that sounds like you
Clean code, no soup
Bricks & WordPress
Hand-built in Bricks on a tokenized system. Fast, accessible and easy for your team to edit.
- Core Framework tokens
- Custom post types & WooCommerce
- Migrations off Divi, Elementor & Wix
Search to success
SEO & local search
SEO is how the site gets built, not a plugin you install after launch.
- Technical SEO & schema
- Google Business Profile
- Content that answers real searches
Design that speaks
Brand identity
Logos, color and type that stay consistent everywhere your business shows up.
- Logo & wordmark
- Color & type system
- Brand guidelines
The psychology of design
Great design is about how it makes people feel.
Outside of design, I work as a clinical social worker, so I spend a lot of time thinking about how people read, hesitate and decide.
That shapes every page I build: clear choices, less friction and words that sound like a person wrote them.
How it works
Five steps. Zero guesswork.
Every project follows the same path, and you get something real to review at each step.
Brief
A real conversation about your business, your customers and what isn't working.
Blueprint
Sitemap, content plan and search targets, agreed before anyone opens a design tool.
Design system
Color, type, spacing and components defined as tokens, so every page stays consistent.
Build
Hand-built in Bricks and tested with keyboards, screen readers and real phones.
Launch & maintenance
Redirects, Search Console, analytics and a walkthrough. Then I stick around.
What you can count on
No page-builder soup. No mystery plugins. No “we'll fix it after launch.”
AA
WCAG 2.2 AA is the baseline: keyboard, screen reader, contrast and zoom tested on every build.
Fast
Performance budgets are set before design starts, so pages stay quick on real phones.
1 token
Color, type and spacing live in one design system. Change a token, update the whole site.
Schema
Structured data, clean heading outlines and hand-written metadata on every page.
100%
You own the domain, hosting, content and every file. No hostage situations.
0
Bloated themes, nulled plugins or mystery code nobody can explain.
Questions
Things people ask before they hire me.
What does a site cost?
It depends on scope: how many pages, how much content, which integrations and how much strategy you need. After a free intro call you’ll get a written, itemized proposal. No hourly meter and no surprise invoices.
How long does it take?
Most small-business sites land somewhere between a few weeks and a couple of months. The biggest variable is content, so we plan it up front. You’ll get a timeline with your proposal.
Do I own my website?
Yes. The domain, hosting account, content, design files and logins are yours. If we ever part ways, you keep everything.
Can you fix my site?
Often, yes. Badfish Charters kept its platform and got a new structure, SEO and design system instead of a rebuild. I’ll tell you honestly which route makes sense.
Why Bricks over Wix?
Ownership, speed and flexibility. Bricks outputs clean, fast code, WordPress is the most widely used CMS on the web, and neither locks you into a platform you can’t leave.
Do you work remotely?
I’m based in South Florida and love working with local businesses, but most projects run remotely. Clients have been as close as down the road and as far away as Costa Rica.