Tokenized design system
Core Framework variables for color, fluid type and spacing, synced into Bricks.
Service
Bricks builds that are fast, clean and yours to keep.
Hand-built WordPress sites on Bricks and Core Framework, with a tokenized design system your team can edit without breaking anything.
The problem
Page builders earned a bad reputation. Most of it was deserved.
Bloated markup, a dozen plugins doing one job each, styles pasted onto every element. It works until someone tries to change a color, and then it’s a lost weekend.
Bricks done properly is the opposite: lean HTML, one design system, reusable components and CSS that loads from files. Change a token and the whole site follows.
What's included
Everything it takes. Nothing padded.
Custom content types
Case studies, listings, events or products modeled properly with Pods.
WooCommerce
Stores that stay fast and accessible from product page to order confirmation.
Migrations
Off Divi, Elementor, Wix or Squarespace, with every old URL redirected.
Performance tuning
Self-hosted fonts, modern image formats and no front-end jQuery.
Handover
A recorded walkthrough, written notes and a site you actually own.
How it runs
The short version.
Audit & plan
What exists, what's worth keeping and what the new structure needs.
System first
Tokens, classes and components before a single page is built.
Build & test
Pages, templates and content, tested on keyboards, screen readers and phones.
Launch & hand over
Redirects, Search Console, backups and a walkthrough for your team.
Related work
Work that used this.
Luxury fishing charters
DreamWork Sportfishing
A luxury Costa Rica charter site in Bricks, with package comparisons, a trip-report blog and local SEO.
Streetwear e-commerce
Curbcutters Unlimited
A disability-owned streetwear store in WooCommerce, tested with keyboards and screen readers from product page to checkout.
Mental health practice
James Roberts Mental Wellness
A Florida telehealth therapy practice site that feels human and handles privacy carefully.
FAQ
Questions, answered.
Why Bricks instead of Elementor or Divi?
Cleaner output, better performance and a real design-system workflow. It’s what I chose for my own site.
Can you take over a site someone else built?
Yes. I’ll audit it first and tell you straight whether it’s worth keeping, fixing or rebuilding.
Do you build custom plugins?
When a plugin is the right tool, yes. DreamWork’s charter inquiries run on a custom plugin built for exactly what they needed.
Will moving to Bricks hurt my rankings?
Not if it’s done right. Every old URL gets a 301 redirect, metadata carries over, and I watch Search Console after launch.