Start a project

Standards

The PixelSlasher standard.

What every site I build meets before it launches. Publishing it keeps me honest, and gives you a checklist to hold me to.

Accessibility

WCAG 2.2 AA is the floor.

One H1 per page and a logical heading outline
Every image has meaningful alt text, or is marked decorative
Full keyboard operation with a visible focus ring
Color contrast checked at the token level, before design
Forms with real labels and errors that explain the fix
Tested with NVDA, VoiceOver, 200% zoom and reduced motion
Assistive toolbars like UserWay offered as an extra, never as the fix

Performance

Fast on a real phone, not just a fast laptop.

Core Web Vitals in Google’s “good” range
Self-hosted, subset fonts with preloading
Modern image formats with correct sizes and lazy loading
CSS served from cached files, no front-end jQuery
No plugin installed without a reason I can explain

Search

Built for search from the first wireframe.

A search intent for every page
Hand-written titles and meta descriptions
Structured data for the business, services, FAQs and breadcrumbs
XML sitemap, clean URLs and a 301 redirect for every changed address
Consistent business name, address and phone everywhere

Code & ownership

Yours, documented and maintainable.

A tokenized design system: color, type and spacing change in one place
Reusable components instead of copy-pasted styles
Licensed software only, no nulled plugins
You own the domain, hosting, content and every file
Written handover notes and a recorded walkthrough