Logo & wordmark
Primary, secondary and icon versions, delivered as vectors.
Service
Brand identities that hold up from favicon to billboard.
Logos, color, type and the rules that tie them together, designed to work on screens first and everywhere else after.
The problem
A logo isn't a brand. It's the signature at the bottom.
What people remember is consistency: the same colors, type and tone everywhere they meet you. Without a system, every new flyer and social post drifts a little further off-brand.
I design identities as systems, then build them straight into your website’s design tokens, so the brand and the site never disagree.
What's included
Everything it takes. Nothing padded.
Color system
Tested for contrast and accessibility from the start.
Typography
Type pairings that work on screens and in print.
Brand guidelines
A short, clear guide anyone on your team can follow.
Identity pieces
Business cards, letterhead and social templates.
Cover art
Single and album artwork, like the covers for Fraley.
How it runs
The short version.
Discovery
Who you are, who you're for and what the brand has to say.
Concepts
A focused set of directions, each with the reasoning behind it.
Refinement
One direction, sharpened until it works at every size.
System & delivery
Files, colors, type and a guide, ready to use.
Related work
Work that used this.
Music
Fraley: Us single cover
Single cover art for Fraley’s “Us”: a burning Polaroid for a song about a breakup.
Music
Fraley: Blame single cover
Single cover art for Fraley’s “Blame”: distressed type over a dark pine forest.
FAQ
Questions, answered.
How many logo concepts will I see?
Enough to show real options, not a slot machine. Each concept comes with the thinking behind it.
What files do I get?
Vector and web formats, color and one-color versions, and a short guide on how to use them.
Can you refresh my logo instead of replacing it?
Often that’s the smarter move: keep what people recognize, fix what doesn’t work.
Do you design print materials too?
Yes: business cards, letterhead, flyers and presentation decks.