Discovery & strategy
Goals, audience, competitors and the one action every page should drive.
Service
Custom websites designed around how people actually decide.
Not a theme with your logo swapped in. A site planned around your customers, your offer and the one thing you need visitors to do.
The problem
Pretty isn't the job. Convincing is.
Most small-business sites fail quietly. They look fine, but visitors can’t tell what you do, why you’re different or what to do next, so they leave. Good design fixes that by making the right thing obvious: who it’s for, why it’s worth it and how to start.
So every page is designed for how people really behave online: skimming, second-guessing, comparing you in another tab.
What's included
Everything it takes. Nothing padded.
Sitemap & content plan
Every page mapped to a search intent and a clear next step.
Custom design system
Color, type and components built as tokens, not one-off styles.
Copywriting support
Headlines and page copy that sound like you on a good day.
Accessible by default
WCAG 2.2 AA contrast, keyboard and screen reader support from the first mockup.
Launch-ready SEO
Titles, descriptions, schema and redirects handled before launch day.
How it runs
The short version.
Discovery
One conversation about your business, customers and what's not working.
Blueprint
Sitemap, wireframes and content plan, agreed before visuals.
Design
A design system and real page designs you review on real screens.
Build & launch
Hand-built, tested, launched and handed over with training.
Related work
Work that used this.
Luxury fishing charters
DreamWork Sportfishing
A luxury Costa Rica charter site in Bricks, with package comparisons, a trip-report blog and local SEO.
Streetwear e-commerce
Curbcutters Unlimited
A disability-owned streetwear store in WooCommerce, tested with keyboards and screen readers from product page to checkout.
Mental health practice
James Roberts Mental Wellness
A Florida telehealth therapy practice site that feels human and handles privacy carefully.
FAQ
Questions, answered.
Do you use templates?
No. Every site starts from a design system built for that business. I reuse proven patterns and my own tooling, not someone else’s theme.
Will I be able to update the site myself?
Yes. Sites are built in Bricks with editable content, and you get a walkthrough plus written notes on how to change the things you’ll actually change.
Do you write the copy?
I can. Most clients get a mix: you bring the expertise, I shape it into headlines and pages that read well and rank.
What do you need from me to start?
Access to your current site if you have one, your logo and brand files, and an hour for the discovery call. We’ll work out the rest together.