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About

Hi, I'm Jimmy.

Web designer since 2004, clinical social worker by day, and the one person behind PixelSlasher.

Jimmy Roberts, founder of PixelSlasher, in a dark portrait broken up by red pixel squares

My story

How it started.

When I first touched a computer at six years old, I knew it was more than just a tool for games or browsing; it was a portal for creativity and connection. By 14, in the year 2004, I had discovered my passion for design on a thrift-shop computer armed with Photoshop 7 and Adobe Dreamweaver. It was the golden age of MySpace, and I spent countless hours customizing profiles, experimenting with layouts, and bringing my ideas to life one pixel at a time.

That spark ignited a journey into freelance web and graphic design that saw me working on hundreds of projects. I helped transform the digital landscape, harnessing the power of platforms like WordPress to create websites that blend beauty and functionality seamlessly.

Today, while my day job is as a clinical social worker and adult therapist, my passion for design remains as strong as ever. PixelSlasher is my creative outlet, and I can’t wait to bring your vision to life. Let’s build something incredible together!

How I work

Three things that don't change from project to project.

From where you are

Design isn’t just about aesthetics; it’s about understanding you. I take the time to learn your vision, goals, and audience, ensuring every project reflects your unique voice while delivering a design that feels authentic and impactful.

Interpreting your needs

Sometimes, you know what you want but not how to say it. That’s where I come in. I bridge the gap between ideas and execution, turning your concepts into visuals that resonate and communicate effectively with your audience.

The psychology of design

Great design is more than pretty pictures; it’s about how it makes people feel. With a background in clinical social work, I bring a deep understanding of human behavior to every project, creating designs that connect on a deeper level.

Why solo

Why a one-person studio?

No account managers, no junior designers learning on your project, no hand-offs. The person on the discovery call is the person writing the CSS and answering your email.

When a project needs more hands, like photography, video or specialist development, I bring in people I trust and stay accountable for the result.